Visa launched an NFT-focused creator program in March 2022

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Archive note: This article covers a company program announced on 30 March 2022.

Visa announced a one-year Creator Program for selected artists, musicians, fashion designers and filmmakers interested in learning about non-fungible tokens and digital commerce. The often-cited USD 100 billion figure referred to an estimate of the broader creator economy, not the value of Visa's program or guaranteed NFT revenue.

The announcement established the program's launch but did not prove that NFTs would increase a participant's income. NFT markets involve intellectual-property, platform, custody, liquidity and price risks.

Primary source: Visa announcement, 30 March 2022.

This historical report is not investment advice.

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